Shunya's visual style will be based on ‘Illusory Contours’ - a form of visual or optical illusion where the mind perceives an edge or a figure, when in reality there is no tangible form.

It accurately captures the Shunya Identity previously outlined. It's a way for the audience to find something in nothing. The community aspect is depicted through the gestalt nature of such designs - the whole is greater than the sum of its parts. It's only when each element is put together in a certain
manner that something new arises.

It's a visual style that is unique and identifiable in a meaningful way. It gives audiences another reason to engage with &amp; share creatives and collateral.